Harvard Business Review on the Persuasive Leader

中文名：
哈佛商业评论：雄辩的领导者
作者：
哈佛商业评论出版社 Harvard Business Review Press
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哈佛商业评论：雄辩的领导者(Harvard Business Review on the Persuasive Leader)简介：

More companies are shifting from command-and-control hierarchies to flat management structures. To get work done through others under these conditions (your central job as a manager), you need to excel at persuading others -- including those over whom you have no formal authority.

In this book, you'll discover techniques for honing your persuasive powers, such as:
 

  • Ways to strengthen your credibility and connect emotionally with others
  • How to appeal to six deeply rooted human needs in crafting your proposals
  • How to motivate people to give their best on the job
  • Strategies for adapting your persuasive tactics to your listeners' decision-making styles

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