档案列表

2010-03-04

Introducing Economics

经济学简介

Mark H. Maier马克·H·麦尔

Make economics resonate to high school students. This practical handbook will help economics and social studies teachers foster critical thinking by introducing students to the real-life dimensions of the major controversies in contemporary...

2010-03-03

Principles of Macroeconomics

宏观经济学原理

Joseph G. Nellis约瑟夫·G·奈利斯

Building on the success of The Principles of Business Economics and The Essence of the Economy by the same authors, this new text provides comprehensive coverage of the core principles of macroeconomics and explains how these macroeconomic...

2010-03-02

The Billion Dollar Mistake

价值亿万美金的错误

Stephen L. Weiss斯蒂芬·L·魏斯

Important investment lessons gleaned from the mistakes of accomplished professional investors and billionaire businessmen The Billion Dollar Mistake is an up-close account of the career-defining mistakes that some of the world's most brilli...

2010-03-01

China’s Megatrends: The 8 Pillars of a New Society

中国大趋势:新社会的八大支柱

John Naisbitt约翰·奈斯比特

《中国大趋势:新社会的八大支柱》站在全球的高度，精辟地提出了“中国新社会的八大支柱”理论——解放思想、 “自上而下”与“自下而上”的结合、规划“森林”，让“树木”自由...

2010-02-23

Investing in an Uncertain Economy For Dummies

傻瓜书之非常经济环境下投资法

Sheryl Garrett雪儿·加勒特

Protect and strengthen your financial holdings during troubled economic times Want to make the right investment decisions in an uncertain market? This concise, practical guide gives you smart, actionable strategies for saving your money and...

2010-02-19

E-Mail Selling Techniques

E-Mail 销售技巧

Stephan Schiffman史蒂芬·希夫曼

The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting send, and seeing what happens next. While e-mail has made i...

2010-02-06

The 24 Sales Traps and How to Avoid Them

24个销售陷阱和识别方法

Dick Canada迪克·加拿大

There's nothing easier, more natural--or more dangerous--than to latch on to wrong information. Salespeople do it all the time, as they mistakenly build their sales philosophies on foundations of half-truths and falsehoods, such as you must...

2010-01-26

Investing Demystified: A Self-Teaching Guide

揭秘投资：自学指南

Paul Lim保罗·里姆

Everything you need to know to build a solid investment portfolio--starting with as little as $500! Financial security tomorrow requires that you make profitable investment decisions today, yet fewer than one in five of us feel we have the...

2010-01-26

Microeconomics Demystified: A Self-Teaching Guide

揭秘微观经济学：自学指南

Craig A. Depken克雷格·A·德普肯

The fast and easy way to learn microeconomics! Now anyone can grasp the fundamentals of microeconomics--without formal training, unlimited time, or a genius IQ. In Microeconomics Demystified , Economics professor Craig Depken provides an ef...

2010-01-26

Options Demystified: A Self-Teaching Guide

揭秘期权：自学指南

Thomas A. McCafferty托马斯·A·麦卡弗蒂

A down-to-earth guide for understanding, trading, and making money from options Do you want to learn how to use options without getting lost in confusing theories and complicated math? Options Demystified takes the mystery out of options, p...