档案列表

2010-01-10

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

营销绩效：衡量营销绩效权威指南 第二版

Paul W. Farris保罗·法里斯

The Definitive Guide to the New State-of-the-Art in Marketing Metrics Marketing Metrics, Second Edition , is the definitive guide to todays most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four le...

2010-01-10

Wall Street Revalued: Imperfect Markets and Inept Central Bankers

重估华尔街：不完美的市场和无能的央行行长

Andrew Smithers安德鲁·史密瑟斯

Andrew Smithers , one of the worlds foremost economists, showed that at its peak in 2000 the US stock market was wildly over-priced and argued that central bankers should adjust their policies to prevent asset bubbles. But the Federal Reser...

2010-01-07

twitter means business

Twitter意味着商机

Julio Ojeda-Zapata胡里奥·奥赫达·萨帕塔

Millions of Internet users have fallen in love with the Twitter microblogging service, which lets them swap brief text tweets. Now companies are embracing the service to engage customers, promote products and monitor what is being said abou...

2010-01-06

20 Minutes to a Top Performer

20分钟成为执行专家

Alan Vengel艾伦·温吉尔

Transform Average Employees into Powerhouse Performers I cannot think of a more important message and timely book. 20 Minutes to a Top Performer offers quick, simple techniques for managers to improve their effectiveness in communicating wi...

2010-01-06

The Accidental Billionaires: The Founding of Facebook A Tale of Sex, Money, Genius and Betrayal

偶然的亿万富翁：Facebook创办中的性爱、金钱、天才与背叛

Ben Mezrich本·莫兹里奇

Facebook由Mark Zuckerberg和哈佛大学的同班同学Eduardo Saverin一同创立，后来Eduardo由于与Mark在法律上有些纠纷而推出了团队。据称，该网站开始是为了结识女友而建立。一段时间后，网站内容...

2010-01-03

China Rising: Will the West Be Able to Cope?

中国崛起：西方准备好了吗？

Jan Willem Blankert简·威廉·布兰克

Once viewed with fear in the West, rising China is now seen as essential for the survival of the global economy. But does the West really have a coherent strategy towards China? And as China continues to post impressive growth rates despite...

2010-01-02

Writing, Speaking, Listening: The Essentials of Business Communication

写作、口语、听力：商务交流要领

Helen Wilkie海伦·威尔基

This handbook provides guidance on the three major communication skills at work - writing, presenting, and listening. It is suitable for managers, professionals, training departments and anyone in a people related job....

2010-01-01

The Master Swing Trader: Tools and Techniques to Profit from Outstanding Short-Term Trading Opportun

高明的波段交易师：发现并利用优秀短线交易机会获利的工具和技术

Alan Farley艾伦·法雷

本书提出的新投资理论利用了模式周期，即在行情波动的不同阶级，价格与时间因素在走势形态上是按一定顺序出现的，而这些过程是可以预测的。本书中所讲的短线操作介于日间交易...

2009-12-31

Principles of Microeconomics

微观经济学

N. Gregory Mankiw格里高力·曼昆

本书是世界上最流行的经济学教材！其英文原版现已被哈佛大学、耶鲁大学、斯坦福大学等美国600余所大学用作经济学原理课程的教材迄今为止它已被翻译成20种语言在全世界销售100多万...

2009-12-29

Microeconomics: Priciples and Analysis

微观经济学：原理与分析

Frank Cowell弗兰克·考威尔

Microeconomics develops core microeconomic principles to a high level using a clear and carefully constructed learning framework. The book will give readers a solid foundation in microeconomic analysis, using mathematical techniques where a...