档案列表

twitter means business

Twitter意味着商机

Julio Ojeda-Zapata胡里奥·奥赫达·萨帕塔

Millions of Internet users have fallen in love with the Twitter microblogging service, which lets them swap brief text tweets. Now companies are embracing the service to engage customers, promote products and monitor what is being said abou...

China Rising: Will the West Be Able to Cope?

中国崛起：西方准备好了吗？

Jan Willem Blankert简·威廉·布兰克

Once viewed with fear in the West, rising China is now seen as essential for the survival of the global economy. But does the West really have a coherent strategy towards China? And as China continues to post impressive growth rates despite...

The Master Swing Trader: Tools and Techniques to Profit from Outstanding Short-Term Trading Opportun

高明的波段交易师：发现并利用优秀短线交易机会获利的工具和技术

Alan Farley艾伦·法雷

本书提出的新投资理论利用了模式周期，即在行情波动的不同阶级，价格与时间因素在走势形态上是按一定顺序出现的，而这些过程是可以预测的。本书中所讲的短线操作介于日间交易...

Principles of Microeconomics

微观经济学

N. Gregory Mankiw格里高力·曼昆

本书是世界上最流行的经济学教材！其英文原版现已被哈佛大学、耶鲁大学、斯坦福大学等美国600余所大学用作经济学原理课程的教材迄今为止它已被翻译成20种语言在全世界销售100多万...

Microeconomics: Priciples and Analysis

微观经济学：原理与分析

Frank Cowell弗兰克·考威尔

Microeconomics develops core microeconomic principles to a high level using a clear and carefully constructed learning framework. The book will give readers a solid foundation in microeconomic analysis, using mathematical techniques where a...

The Million-Dollar Financial Advisor

百万金融顾问

David J. Mullen Jr.小戴维·J·马伦

The best financial advisors are well equipped to succeed regardless of market conditions. Based on interviews with fifteen top advisors, each doing several mil lion dollars worth of business every year, The Million-Dollar Financial Advisor d...

Seven Lessons for Leading in Crisis

金融危机下领导的七堂课

Bill George比尔·乔治

One of the country's most trusted leaders offers time-tested and real world advice for leading in economic hard times From business giant Bill George, the acclaimed author of Wall Street Journal's bestseller True North, comes the just-in-tim...

Managerial Economics

管理经济学

Nick Wilkinson尼克·威尔金森

This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government...

Principles of Macroeconomics 5th Edtion

宏观经济学第5版

N. Gregory Mankiw格里高力·曼昆

With its clear and engaging writing style, PRINCIPLES OF ECONOMICS, 5E, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you're likely to find interesting about the economy (particul...

Investments

博迪投资学

Zvi Bodie博迪

《投资学》是由三名美国知名学府的著名金融学教授撰写的优秀著作，是美国最好的商学院和管理学院的首选教材，在世界各国都有很大的影响，被广泛使用。自1999年(投资学)第4版以及...