档案列表

2009-10-25

Think Like Your Customer

换上顾客的脑袋

Bill Stinnett比尔·史汀奈特

How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer,...

2009-10-25

Stock Market Rules

股市法则

Michael Sheimo迈克尔·沙伊莫

Unwritten rules of Wall Street--what works, what doesn't, and how investors can tell the difference Investing is governed by unofficial rules, passed to investors through brokers, the financial press, and even fellow investors. For more than...

2009-10-25

The Sales Success Handbook

销售制胜手册

Linda Richardson琳达·理查森

To sell today, salespeople must add value, provide perspective, and show customers how a product will solve their specific needs. "The Sales Success Handbook" outlines a six-step program for hearing and understanding exactly what customers h...

2009-10-25

Trade Like Warren Buffett (Wiley Trading)

像巴菲特一样交易

James Altucher詹姆斯·阿尔图切尔

投资始终要牢记两条：第一条是永远不要亏损；第二条是永远记住第一条。——沃伦·巴菲特 在过去50年里，没有人比巴菲特更加多样化地采用投资策略了：股票、商品投资、债券、套...

2009-10-25

Retire Sooner, Retire Richer

早退休早致富

Frank Netti弗兰克·内蒂

Hands-on investment strategies for facing the new financial realities of retirement ". . . every conceivable facet of retirement planning and the adviser-client relationship is dealt with in a manner that is methodical yet entertaining."--Wi...

2009-10-25

Warren Buffett Wealth

巴菲特财富

Robert P. Miles罗伯特·迈尔斯

The strategies and techniques of THE investment legend Warren Buffett Wealth follows the world’s greatest investor from the beginning of his career, as he takes a 100-dollar investment and turns it into one of the most successful multibill...

2009-10-21

Security Analysis Sixth Edition

证券分析

Benjamin Graham & David Dodd本杰明·格雷和戴维·L.多德

《证券分析》是一部经典的书，这对于1934年版的《证券分析》来说毫不过分。这部著作是华尔街的经典，也是奠定格雷厄姆声誉的里程碑。书中第一次阐述了寻找“物美价廉”的股票和...

2009-10-16

Economics of Money, Banking, and Financial Markets The Seventh Edition

货币金融学第七版

Frederic S. Mishkin弗雷德里克·S·米什金

This market-leading text provides the most authoritative, applications-rich coverage of key concepts, models, and issues in money and banking. Frederick Mishkin previously held the post of Executive Vice President and Director of Research at...

2009-10-16

The World is Flat

世界是平的

Thomas Friedman托马斯·弗里德曼

世界变得平坦，是不是迫使我们跑得更快才能拥有一席之地？ 在《世界是平的》3.0版中，托马斯弗里德曼描述了当代世界发生的重大变化。科技和通信领域如闪电般迅速的进步，使全世...

2009-10-16

Principles of Economics Third Edition

经济学原理第三版

N. Gregory Mankiw格里高力·曼昆

这本《经济学原理》于1998年由美国德赖登(Dryden)出版社初版，作者是哈佛大学的一位青年经济学教授格列高里﹒曼昆（N. Gregory Mankiw）。这本书1998年在美国出版时创造了两项吉尼斯世界...