Think Like Your Customer

中文名：
换上顾客的脑袋
作者：
比尔·史汀奈特 Bill Stinnett
类型：
经济学
文档信息：
3.7 MB pdf格式
添加日期：
2009-10-25
解压密码：
www.qcenglish.com [点击复制]
收藏和分享换上顾客的脑袋：
换上顾客的脑袋(Think Like Your Customer)简介：
How to capture customers by learning to think the way they do

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

In addition, you receive:

Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader
Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers

下载地址

  • 镜像服务器下载
    • 换上顾客的脑袋 Think Like Your Customer

    推荐书籍

    排行书籍