Pricing with Confidence

中文名：
勇敢定价
作者：
里德·霍顿和马克·伯顿 Reed Holden & Mark Burton
类型：
经济学
文档信息：
2.0 MB pdf格式
添加日期：
2009-11-10
解压密码：
www.qcenglish.com [点击复制]
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勇敢定价(Pricing with Confidence)简介：
Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

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